Why We Prioritize Community Over Profit in Our Collaborations

When W0w Noodles, a company known for healthy, functional noodles that do not cause a blood sugar spike, approached us with a proposal, we made a choice that might surprise some. They wanted to set up a sample booth in our space and sell their products on consignment, offering us a share of the profits. We said no. Instead, we invited them to set up their booth, sell their noodles, and keep all the profits.

This decision reflects a deeper philosophy that guides us. It is not about money. It is about community, support, and shared values.

Staying True to Our Core as a Spin Studio in Singapore

We are a spin studio in Singapore, and our primary focus is fitness. Our space is designed to help people improve their health and well-being through cycling workouts. While collaborations can be beneficial, we do not want to dilute our mission or distract from what we do best.

Turning down consignment deals is not new to us. We have worked with local creators offering handmade soaps, shampoos, facial products, and essential oils. In every case, we allowed them to display and sell their products without taking any cut. We did not track their sales or profits because that was never the point.

Our priority is to maintain a clear focus on fitness while supporting others who share our values.

Why We Support Local Creators Without Profit Sharing

Supporting local creators without asking for a share of their profits is a deliberate choice. Here are some reasons why:

• Business is tough, especially at the start

Many small businesses struggle to get off the ground. By offering space without financial demands, we help reduce their burden.

• Shared values matter

We only collaborate with people whose values align with ours. That means a commitment to health, quality, and community.

• Building community is more important than making money

When we lift each other up, everyone benefits. A strong community creates lasting connections and opportunities.

• Trust and goodwill create long-term relationships

One soap maker was deeply moved when we accepted their display without asking for anything in return. That kind of trust builds loyalty and respect.

How This Approach Benefits Everyone

Our decision to prioritize community over profit has practical benefits:

• Creators get exposure without upfront costs

They can showcase their products to a new audience without worrying about fees or commissions.

• Our members discover new, quality products

People who come to our spin studio in Singapore often appreciate the chance to try local, healthy products that fit their lifestyle.

• We build a supportive network

Collaborations create connections between fitness enthusiasts, local makers, and the wider community.

• It strengthens our brand’s authenticity

By focusing on values rather than profit, we show that we care about more than just business.

Examples of Successful Collaborations

• Handmade Soaps and Shampoos

We hosted a local artisan who makes natural soaps and shampoos. They set up a small display, and many of our members became regular customers. The artisan was grateful for the opportunity and shared that the exposure helped grow their business.

• Essential Oils

Years ago, we invited a small essential oils company to showcase their products. They kept all profits, and we never tracked sales. The collaboration was about sharing something good with our community.

• W0w Noodles

When W0w Noodles approached us, we saw a chance to support a brand that aligns with our health values. Letting them sell their noodles without taking a cut was a way to say we believe in what they offer.

What This Means for Our Community

Our approach sends a clear message: good things must be shared. When you have something valuable, whether it’s fitness, healthy food, or handmade products, sharing it strengthens everyone involved.

For our members, this means:

• Access to unique, health-focused products

• A welcoming environment that supports local businesses

• A community that values connection over commerce

  
  

For local creators, it means:

• A platform to reach new customers

• Support from a like-minded fitness space

• An opportunity to grow without financial pressure

  
  

How You Can Support Community-First Collaborations

If you are a local creator or business owner interested in collaborating with a fitness space like ours, consider these tips:

• Align your values with the space you want to collaborate with

• Focus on building relationships, not just sales

• Be open to non-traditional arrangements that prioritize community

• Offer products or services that complement the fitness lifestyle

  
  

For fitness studios and similar businesses, think about how you can support your local community beyond profit. Sometimes, the best collaborations come from generosity and shared purpose.